About me
I'm a UI/UX designer turning complex ideas into seamless, user-friendly experiences. With a fintech background and a knack for impactful design, I like to design apps that make life simpler.
CAREER
Senior Product Designer
Invstr, London / January 2023 - Current
I led the design strategy for all Invstr products, overseeing multiple apps for investing, financial education, and gaming while developing distinct design systems tailored to each product’s audience. I also spearheaded the launch of a standalone Fantasy Finance app, separating it from the core banking product to improve clarity and enhance user experience.
I designed an AI-driven Stats product, helping users make smarter investment decisions through data-driven insights, while also mentoring junior designers and improving workflow efficiency. Optimized the design-to-development process, reducing handoff time by 20% and improving time-to-market by 25%, ensuring seamless collaboration between design and engineering teams.
Product Designer
Invstr, London / June 2021 - January 2023
I designed a mini version of the Invstr app for Snapchat, integrating a finance-based game within Snapchat’s ecosystem, while also playing a key role in the launch of Invstr+, the company’s first real banking and investing product, by crafting seamless onboarding and investment flows.
I led a revamp of the subscription model and onboarding experience, reducing drop-off rates by 12% and decreasing average sign-up time by 20%, alongside shipping multiple app updates that refined usability and boosted key engagement metrics.
Junior Product Designer
Invstr, London / January 2020 - June 2023
I designed and prototyped interactive features, improving user retention and refining core app functionality. I also led user testing and UX research, contributing to a 10% improvement in overall usability scores.
I supported cross-functional teams in implementing UI/UX solutions, reducing bug reports by 18% and enhancing interaction quality.
Graphic Designer
Oyuna, London - June 2019 - January 2020
I worked as a graphic designer for Oyuna, a luxury cashmere brand in London, where I collaborated with the marketing manager on website design, created visual content for social media, and developed promotional materials for events.
I also designed seasonal look-books. This role provided invaluable experience, offering broad exposure to various facets of design.
EDUCATION
Master in Business Design
Domus Academy, Milan
2018 - 2019
The Business Design program at Domus Academy focused on integrating design thinking with business strategy, enhancing my ability to innovate and drive effective solutions at the intersection of design and business.
BA in Visual Communication Design
Sabancı University, Istanbul
2013 - 2018
I studied Visual Communication Design at Sabancı University, mastering graphic design, interactive media, and various visual communication methods to creatively convey compelling messages through visuals.
Clients
Project
Invstr
Laila
Studio Stitches
Snapchat
Fintech, Mobile UI / UX Design
Dating App, Mobile UI / UX Design
Design Studio Branding & Web Design
Invstr Mini Game Design